We all no that Google’s not exactly a one trick pony. But so far in the efforts to promote the use of Google+ they’re pulling mixed reviews. When you sign-up for a Gmail or YouTube account you automatically get a Google+ account created. We just went through this process for a new client who, for the time being, will rarely contribute to Google+ and hence appear as yet another inactive user on the platform. It’s no wonder the number of user interactions is skewed.
That being said, we’ve noticed that if you now search for a brand that’s supported by Google, the latest posts are displayed on the right hand column. We tried this for some of the other major brands that do have Google+ pages to see if they’re posts appeared but we couldn’t find any. We tried Red Bull which is usually right on the edge of new trends and a usual beta suspect but no dice.
No telling if Google’s going to offer this as a Premium services for brands or if this will eventually be a feature of the new enhanced” search features. For now, if you haven’t created a brand page on Google+ you might rethink that decision and jump on the band wagon. Ask yourself, can my brand really have too much exposure?